Ultra Violet (PANTONE 18-3838) has just been named as Pantone's 2018 Colour of the Year. The dramatic shade was chosen by Pantone's colour experts not only because it's "provocative and thoughtful", but because its connection to cosmos suggests that there's more out there to be discovered and limitless possibilities of what's to come.
Of course, purple has a cultural significance too — many of us would associated it with the late Prince. According to Pantone, the enigmatic colour has long been a symbol of counterculture and experimentation, as popularised by Prince, David Bowie and Jimi Hendrix. Referencing the year that was, Pantone executive director Leatrice Eisemen says that Ultra Violet inspires creativity and imagination and "takes our awareness and potential to a higher level".
Then there's Ultra Violet's association with mindfulness; the colour is often used in meditation and spiritual practices. So paint your room in it, cover your body in it or just buy some purple socks — it might help you get through this crazy messed up world in 2018.