Estonian Ride-Sharing Platform Taxify Launches in Sydney Today

Sydney's ride-sharing game is about to get a whole lot more competitive, as Estonian company Taxify launches its own rival service, rolling out across the city from 10am today.

The fast-growing company announced in October plans to kick-start an Aussie roll-out before the end of the year, having already launched in about 30 other countries worldwide. Now boasting the title of Europe's largest ride-sharing platform, Taxify is all set to hit the streets of Sydney this morning, with plans for a Melbourne launch just weeks away.

How do they plan on luring you away from Uber, you ask? Well, to celebrate its arrival in Sydney, Taxify is offering 50 percent off all rides for at least this first month of operation, promising to save you plenty of coin across this party season. Even after the launch period, Uber faces some pretty stiff competition, with Taxify insisting its regular prices will be at least 5 percent cheaper than that of its main rival.

While many competitors are charging 20-30 percent commission, Taxify works on a commission of just 15 percent, which is sure to be a drawcard for drivers. It claims over 4000 Sydney drivers have already registered with the platform.

"Drivers can expect to earn more when driving with Taxify, and riders can expect to save money at the same time," Australia Country Manager for Taxify Samuel Raciti said. "Our focus as a company has always been providing our drivers with higher revenue-per-ride, as we're firm in our belief that happy drivers means happy riders."

The Taxify app is available now on iOS and Android. Jump on board from 10am today, Tuesday, December 12.