Activate
We dump our rubbish in the bin and then it’s whisked away to a happy ending. But what if it suddenly all came back to haunt us? Activate 2750 has Melbourne-based artist Ash Keating, in association with the MCA, SITA Environmental Solutions and Penrith City Council, using a short film and gorgeous stills to reveal […]
Overview
We dump our rubbish in the bin and then it’s whisked away to a happy ending. But what if it suddenly all came back to haunt us?
Activate 2750 has Melbourne-based artist Ash Keating, in association with the MCA, SITA Environmental Solutions and Penrith City Council, using a short film and gorgeous stills to reveal the bizarre fairytale of a glitch in the waste disposal process.
Heeding the adage, “build it and they will comeâ€, two Transformer-masked custodians erect a mound of intercepted rubbish at the centre of Penrith’s shopping district and, like undead baseballers, a clan of trashy pilgrims blow in for the party.