Activate

We dump our rubbish in the bin and then it’s whisked away to a happy ending. But what if it suddenly all came back to haunt us? Activate 2750 has Melbourne-based artist Ash Keating, in association with the MCA, SITA Environmental Solutions and Penrith City Council, using a short film and gorgeous stills to reveal […]
Jimmy Dalton
Published on August 08, 2009

Overview

We dump our rubbish in the bin and then it’s whisked away to a happy ending. But what if it suddenly all came back to haunt us?

Activate 2750 has Melbourne-based artist Ash Keating, in association with the MCA, SITA Environmental Solutions and Penrith City Council, using a short film and gorgeous stills to reveal the bizarre fairytale of a glitch in the waste disposal process.

Heeding the adage, “build it and they will come”, two Transformer-masked custodians erect a mound of intercepted rubbish at the centre of Penrith’s shopping district and, like undead baseballers, a clan of trashy pilgrims blow in for the party.

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