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This Russian Roulette-Style Vending Machine Takes the Decision Making Out of Choosing a Tinnie

The machine — which has been created by Moo Brew — will decide which beer you end up with.
By Libby Curran
September 20, 2017
By Libby Curran
September 20, 2017

When you're Tasmanian brewery Moo Brew — which, if you didn't know, is owned by enterprising MONA mastermind David Walsh — you don't simply launch your new line of beer cans the same way everyone else does. Instead, you enlist the team at production company FINCH to help design and build the world's first Russian roulette-style beer can vending machine to showcase those shiny new tins.

And so Moo Brew's latest creation was born, which is set to make its public debut at The Newtown Hotel this Thursday, September 21.

The unique idea comes courtesy of Moo Brew's head brewer, Dave Macgill. "We have six core beer styles, so thought we'd invent a vending machine that encouraged you to try a different one each time," he explains. "Basically, you pull the handle and the machine decides which one you get."

Of course, it wouldn't be a game of roulette without a bit of risk and so, after tapping your card and pulling the machine's lever, there's a one-in-seven chance you'll lose out and score a tinny that's not Moo Brew.

After its time in Sydney, Moo Brew Roulette will venture south for a stint at Melbourne's Garden State Hotel during Melbourne Festival, before heading back home to Hobart for the brewery's 12th birthday and eventually settling in at MONA from mid-November.

Published on September 20, 2017 by Libby Curran

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