Victoria Bitter Has Just Released a Longneck Version of Its Hops-Scented Fragrance
It's made from an extract of the same hops that are used to brew VB — and, because the smaller version proved such a hit, it's now back in longneck bottles.
August 11, 2021
If you've got a hard-earned thirst for some spiffy beer merch, the folks at Victoria Bitter have you covered, and that's been the case for a couple of years. Hankering not just for branded VB gear for your wardrobe, but also for a VB fragrance? That's also been a possibility since 2020 — because if you love the famed Carlton & United Breweries beer, you probably don't mind smelling like it as well.
That fragrance now has a sequel, with Thirst now available in longneck bottles. Once again, it also been dubbed "eau de hard work" — by VB itself, of course. And, to answer the first question that will have instantly popped into your head, yes, it comes in a bottle that looks the part.
As for second query that we're sure you're pondering, the fragrance is made from perfume oil combined with "the essence of Australian Super Pride hops" — aka an extract from the same hops that are used to brew VB. So, while you hopefully won't reek like the stale aroma that sticks to your clothes after you've accidentally spilled your beer, you will definitely smell like hops, it seems. Apparently the scent has whiffs of "bitter citrus" and "icy aromas", too.
If you're keen on other VB-themed items as well, you can still head to the brand's site to check out its latest range, which always has a retro flair that nods to the brew's lengthy history quenching the thirst of hardworking Aussies. There are crewneck jumpers, singlets, socks, beanies, bucket hats, caps, thongs and shoes, all emblazoned with that instantly recognisable logo. Alongside all the clothes, you'll also find VB wall art and jigsaw puzzles — plus glasses, water bottles, coolers, bar mats and even fridges.
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