Aldi and BrewDog Are Opening a One-Night-Only Sydney Pop-Up Pub Where a Beer Only Costs $3.25
In states where supermarkets can sell alcohol, you'll also be able to pick up a four-pack of ALD IPA for $13.
December 06, 2023
Long before Australia was plunged into a cost-of-living crisis, German-born supermarket chain Aldi was beloved by budget-conscious shoppers for its discounted groceries. Fans of cheap snow gear love the brand for cheap winter threads, too — and everyone knows someone who has nabbed a bargain bed, TV, barbecue, air fryer, outdoor setting or kettle from the retailer. Next on Aldi's list: $3.25 beers. No, there's no figure missing from that number. Yes, that's a wallet-friendly price for a frothy.
If you're in Sydney on Wednesday, December 13, you can also enjoy the cheapest pub visit that you're ever likely to have while still buying a drink. To celebrate its new summery beers, which are called ALD IPA and are brewed by BrewDog at its Brisbane base, Aldi is setting up a one-night-only pop-up pub. Meet Special Brews by Aldi, with beverages costing $3.25 there as well, and the beers on offer from 3–7pm at Hotel Sweeney's on Clarence Street.
In the past, Aldi has showcased its low prices by hosting a pop-up bar where gin, wine and cheese only cost $4.41, also in Sydney; serving up six gyoza for $1.44 at a pop-up dumpling truck, again in the Harbour City; and slinging 37-cent barista-made coffee in Melbourne. So, not only are the bargain brews on-brand, but so is setting up a site to launch and celebrate them.
Head along to Special Brews and you'll get a sneak peek at ALD IPA, because it'll be available at the pop-up before it hits supermarkets on Wednesday, December 20. It's a first-come-first-served setup with no bookings, which means that arriving early is recommended. There'll also be a three-drink limit per person, so you won't even spend $10 on brews.
Tucking into some chips while you drink will up your budget, however, with Special Brews featuring Aldi's Blackstone crisps in smoky chorizo (aka smoked paprika, pork, garlic and salt) and truffle and olive oil flavours for $3.49 a pack.
Also on offer on the night: limited-edition BrewDog stubby holders and socks.
"Produced in our state-of-the-art brewery in sunny Brisbane, our new ALD IPA is packed with all the hops and flavours you dream of in a quintessential summertime beer. It may boast a price tag fitting for ALDI, but it is the same high quality that BrewDog fans are so used to enjoying across our entire range, so we hope that Aussies enjoy picking up a case of ALD IPA in their weekly shop and cracking open a cold one this summer," said BrewDog Australia CEO Ed Bott.
Described as "a fresh, fruity ale with tasting notes of citrus, stone fruits and a hint of toast", made with four different hops and coming in at four-percent ABV, ALD IPA will cost $13 for a four-pack — so, still $3.25 each — at Aldi. The one caveat: you can only get it at Aldis in states where supermarkets can sell booze, so in New South Wales, Victoria, the Australian Capital Territory and Western Australia.
Special Brews by Aldi will pop up at Hotel Sweeney's, 236 Clarence Street, Sydney from 3–7pm on Wednesday, December 13. In states where supermarkets can sell alcohol, you'll also be able to pick up a four-pack of ALD IPA in Aldi stores from Wednesday, December 20 until sold out.
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