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A Night of Gin, Wine and Cheese Will Set You Back Just $4.41 at Aldi's New Sydney Pop-Up Bar

For two nights only, the supermarket chain is getting into the bar game — and keeping things affordable.
By Sarah Ward
July 06, 2022
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By Sarah Ward
July 06, 2022
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Beloved by budget-conscious shoppers, German-born discount supermarket chain Aldi has been slinging its groceries across Australia for over two decades. But for its next big Aussie move, it's setting up shop for just two nights — which'll be filled with ridiculously affordable gin, wine and cheese.

As Aldi's devoted customers well and truly know, you can get plenty of things at the company's stores for cheap — not only food, but everything from beds and kettles to games and snow gear as well. On the culinary side of things, that includes dairy products and, in some states, vino, too. So to show them off, Aldi is launching a two-evening-only Sydney bar.

Called The Trophy Room, it'll nestle into 111 Elizabeth Street and host just four seatings, with sessions from 5–6.30pm and 7.30–9pm on both Friday, July 15–Saturday, July 16. You'll need to nab a ticket to get in, with bookings opening at 9am on Friday, July 8. Expect plenty of competition for a spot, though — the fact that your entire visit will only cost you $4.41 is certain to attract a crowd.

Yes, you read that price correctly. No, there's no missing numeral, and the decimal point isn't in the wrong place either. For less than a fiver per person, you'll get a gin cocktail upon arrival, then a tasting selection from Aldi's wine range, plus a cheese platter featuring Aldi cheeses to line your stomach.

The reason for the pop-up, and the super-cheap price? To showcase Aldi's affordable and acclaimed wines, and its just-as-reasonably priced award-winning cheeses, all at a time when inflation is seeing supermarket prices rocket.

The Trophy Bar is also designed to be replicated at home — the menu, that is — given that Aldi's vinos would start from $0.83 a glass if they were priced individually, and max out at $2.49 a glass.

As for its cheeses, the chain advises that its triple-cream brie would cost $0.56 for a single serve, while a smooth blue cheese would be priced at $0.62.

Aldi's Trophy Room will pop up at 111 Elizabeth Street, Sydney from Friday, July 15–Saturday, July 16. Bookings are limited, and open at 9am on Friday, July 8.

Published on July 06, 2022 by Sarah Ward
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