Arnott's Is Making Its 2023 April Fool's Joke a Reality by Releasing Jatz-Inspired Tim Tams

Peruse the Tim Tam section of an Australian supermarket and more than just the classic version of the chocolate biscuits await. Arnott's has even done Gelato Messina-inspired Tim Tams in the past. So, adding a new flavour to sit alongside current specials like coconut cream, Murray River salted caramel, and butterscotch and cream isn't a surprise — but turning an April Fool's joke into a real bikkie is a first.

It was back in 2023, on the day that no news can be trusted, that Arnott's revealed a Jatz-inspired Tim Tam for when you can't choose between crackers and chocolate biscuits. It was a prank then, but the brand's customers didn't want to to remain just a gag. So, Tim Tam inspired by Jatz will hit Coles around Australia from late April.

 

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"Following the overwhelming number of comments and requests, we knew we had to bring Tim Tam inspired by Jatz to the shelf and make it available for every Aussie to enjoy," said Tim Tam Marketing Manager Rebecca Chan.

One important caveat, though: Tim Tam inspired by Jatz don't actually include any Jatz, but feature their salty taste — and have "cracker notes", Arnott's advises.

A packet will set you back $5 when they reach the shelves. Also, more surprising flavours might be in store across the year, with Tim Tams turning 60 in 2024.

In the future, you might want to pay attention to Arnott's April Fool's Day jokes to come, too, in case they actually sound like something you'd like — and become a reality a year later.

Tim Tam inspired by Jatz will hit Coles supermarkets around Australia from late April 2024. Head to the Arnott's website for more details.