FoMo Is the Australian-First New Melbourne Cinema Combining Movies, Dining and a 'Blade Runner'-Inspired Bar
If the initial dine-in six-screen East Brunswick site is a success, co-owner Natalie Miller — who also co-founded Cinema Nova — says that more could be in the works.
Dinner and a movie now has an entire cinema dedicated to it: FoMo Cinemas. The brand's name isn't about fearing missing out; instead, it refers to its blend of food and movies. Every one of the six screens in the new Melbourne picture palace is all about watching a film while having a meal. You'll pick between blockbuster, arthouse and retro flicks on the program, plus pizzas, burgers and deli sandwiches on the chef-designed menu. Before you take your seat, you'll also hit up the neon-lit Blade Runner-inspired bar.
First announced in 2023, the 392-seat dine-in FoMo Cinemas opens its doors on Thursday, January 18 at East Brunswick Village — and adds something new not just to Melbourne's but to Australia's cinema scene. Co-owners Natalie Miller AO and Barry Peak, who co-founded Carlton's Cinema Nova, have taken their cues from two famed names in the global business: the Alamo Drafthouse chain across the US, plus Nitehawk Cinema in Brooklyn.
"Barry and I have been partners in the Nova for 32 years, and Barry's always looking for new ideas and new ventures. And he was very anxious to do a cinema with food and movies based on the Nighthawk and the Alamo in America. So he went out on a survey over there and come back with all the ideas," Miller, who also spent 17 years running South Yarra's old Longford Cinema, tells Concrete Playground.
"What very much appeals is the fact that people are time-poor and we are trying to encourage people to come 20 minutes earlier, sit down, they can order their food off an app and then the movie will start. Or if they want to, they can do it during the film. But the idea is to let people have their meal and their film together," Miller continues.
"It's not a totally new concept because there's gold class and platinum and all those other cinemas, but ours are at standard ticket prices. So you can come at a standard ticket price and order your meal accordingly."
As designed by Head Chef Darren Collier, food choices also include cheese and antipasto platters, as well as desserts — and, when it comes time to deliver your bites and drinks as the movie plays, the focus is on discreet service that doesn't disrupt the viewing experience.
As is a drawcard at Alamo Drafthouse, all films are preceded by a pre-show presentation. Expect trivia, interactive quizzes and clips celebrating classic movie moments — and trailers, but no ads. The idea is that you peruse the menu while the pre-show plays, and that it's all part of the experience.
And the films? Although Cinema Nova is known for its arthouse selections — and Miller is behind film distributor Sharmill Films, which has brought movies such as Triangle of Sadness and Compartment No. 6 to Australian screens in recent years — FoMo is combining those kinds of flicks with broader fare. So, in its opening weeks, you can see the Mean Girls musical, Sofia Coppola's Priscilla, Michael Mann's Ferrari, Golden Globe-winner The Holdovers, wrestling biopic The Iron Claw and Jason Statham in The Beekeeper.
Among repertory titles, both Blade Runner and Blade Runner 2049 will have a date with the venue, as will Chef — all befitting the picture palace's look and focus.
Specs-wise, two of FoMo's cinemas have a 3D setup, and the 114-seat biggest theatre with a screen that ten-metres-plus wide boasts 4K resolution.
While the newly opened East Brunswick Village is the site of the first-ever FoMo, it won't be the last if the debut location proves a success. "If you ask Barry Peak that question, he'd say absolutely yes," Miller advises about the possibility of expanding the chain across Melbourne and even nationally.
"We'll test it out and we'll see how it works. We feel that Brunswick's such a growing area with such a young population and student population, and probably a cross-section of the community. And we'll see how it works, and then take it from there."
Find FoMo Cinemas at East Brunswick Village, 133 Nicholson Street, East Brunswick from Thursday, January 18.
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