Colour Giant Pantone Launches Hotel
Colour giant Pantone designs a hotel to go with your new Pantone colour chip mug.
Pantone’s merchandising frenzy – notebooks, cufflinks and now bicycles – has left me with four colour-matched mugs I "couldn't resist" and a rather depleted bank account. Now, the "global colour authority" has launched its most ambitious project to date – a seven floor, 59 room Pantone Hotel in Brussels.
Pantone is most famous for its Matching System, which identifies 9000 colours by number. It's a system still used to allow designers and printers to faithfully reproduce colours.
Designed by the Belgian interior designer Michel Penneman and architect Olivier Hannaert, each of the hotel's seven floors are dedicated to a different color palette: 2718 c (blue); 7487 c (green); 7441 c (violet); 106 c (yellow); 1795 c (red); 4705 c (brown); and 1375 c (orange). Guests can even sip a Pantone cocktail - Pink Champagne PANTONE 12-1107, Lemon Drop PANTONE 12-0736 or Daiquiri Green 12-0435 – while contemplating 360-degree views of the city.
This architectural eye-candy is every colour but beige.
