Overview
Spotify had best watch its back, because there's a brand new music streaming service in town. Launching this week, BitTorrent Now is an Android and soon to be iOS and Apple TV app that lets users stream ad-supported music and video, with a special focus on curated content that might otherwise fly under the radar.
While BitTorrent is probably best known as a way of sneakily pirating TV shows, the company has actually been helping artists distribute their work for years. Since launching their BitTorrent Bundle service in 2013, they've worked with Radiohead frontman Thom Yorke, comedian David Cross and countless other lesser-known filmmakers, musicians and miscellaneous creatives.
Artists who make their work available via BitTorrent Now can choose whether or not they wish to participate in the ad program. If they opt not to, they can instead make their work available for purchase, or upload it for free without any ads whatsoever. According to the company, artists will receive 70 percent of revenue generated by ads on their videos, and 90 percent of revenue if they chose to place their content behind a paywall.
BitTorrent will also make a concerted effort to curate content on the app, in order to help artists find an audience and vice versa. The app includes trending and new release sections, and allows users to build a list of favourites. Nothing too revolutionary — perhaps the most interesting thing about it is the focus on smaller artists, who'll hopefully be able to use the platform to make a name for themselves.
No word yet on if/when BitTorrent Now will be available in Australia.
Via Engadget.