Overview
Fancy scoring some new Aussie-made threads at the price of your choosing — and earning some much-needed funds for an eco charity in the process? Well, for the next few days, you can, thanks to a clever new initiative by local brand Assembly Label. The Sydney-based brand is best known for its minimalist aesthetic, but now it's also hoping to help minimise ocean pollution by adding a 'choose what you pay' option to its online store between June 20 and 23.
It works like this. A range of Assembly's designs (both womens and mens) are currently available at up to 50 percent off. When you go to add something to your cart, you have the option of adding on a donation — you can pay what's on the pricetag, or add on $5, $10 or $15 more. Any extra amount is then donated to the Australian Marine Conservation Society (AMCS), with each customer donation matched equally by Assembly Label. So, if you fork out an extra $15 for those linen pants, $30 will go to the charity.
AMCS is an independent charity focused on the big issues affecting the sea, from improving the sustainability of Australia's fisheries, to protecting threatened species. The extra funds raised through the 'choose what you pay' program will go towards supporting its campaign against plastic pollution in the ocean.
The sale is the latest in a number of moves Assembly Label is making to reduce its environmental impact and encourage others to jump on board. It's now using 100 percent biodegradable material for its packaging, has cut down on plastic waste wherever possible, and is working towards full transparency with all of its manufacturing processes. Assembly's also aiming to become a certified B Corporation, which'll require hitting the highest standards of ethical measurement across all aspects of its business.
Needless to say, if you're in need of some new basic tees or a labelled sweater, now is the time to grab them.
Assembly Label's Choose What You Pay sale will run from June 20–23 through its online store.