Overview
Your days of stealing liberating those tiny IKEA pencils may soon be coming to an end. According to reports, the Australian arm of the Swedish furniture giant will launch its online store today, Wednesday, November 30 — in Canberra, of all places.
Those living in the nation's capital will be the first to be able to order IKEA's unpronounceable furniture from the comfort of their MALM bed frames and either collect it from the Majura store or have it delivered the next day. Delivery will start at $79 and, according to The Canberra Times, will not include meatball orders. Wah.
Those dirty that IKEA has chosen to trial the service in Canberra over other bigger cities, it's not all bad news. They have plans to roll out delivery to regional areas around Canberra, and eventually nationally over the next few years. About damn time. Now here's hoping it's less stressful to navigate than their actual physical locations.
IKEA Australia hopes the web initiative will help boost profits, which, as it stands, are expected to pass the $1 billion mark for the first time later this year. Their online store in the UK is the most popular IKEA outlet in the country, presumably because you don't need to pack a week's worth of provisions to make it to the checkout.
Via The Canberra Times.
By Tom Clift and Lauren Vadnjal.