Overview
UK department store Debenhams set up five virtual pop-up stores last month, whereby shoppers could try on dresses without even removing their clothes.
The company set up five of these 'stores' around English tourist attractions. Users download an app, then use their smartphone camera to impose garments on photos of their friends. The images can then be shared via social media sites, and users can enter a code for a handy 20% discount from the online store.
What resulted was a chance for users to shop in an innovative manner, and see some hypothetical images of themselves in new clothes at historical sites. This is a great example of social media and technology changing the way in which companies are communicating with consumers.