Overview
A wool shirt that you can wear for 100 days straight. No washing. No dry cleaning. No wrinkles. No odour. That is the promise from new male fashion manufacturers Wool&Prince, who are transforming the button-down into a woollen wardrobe staple.
They have created a wool shirt that they claim is incredibly soft, comfortable, does not need an iron or dry clean and, best of all, will still not smell or need a wash until after at least 100 consecutive days of wear. They know, because that's how long this guy wore his. You can feel good whilst looking good, saving money on your wardrobe and saving water for the world.
This is all made possible by their development of CottonSoft wool fabric, which is anti-wrinkle by nature and far more durable. The lightness and breathability of the material is what enables the wearer to smell fresh (but remember, just because the shirt does not need a wash, does not mean that you can get away without one, too).
Wool&Prince have already soared past their initial Kickstarter goal of US$30,000, raising more than US$265,000 so far, and after extensive testing around the world, the project is almost ready to go and one can be yours for only US$98. If you buy six, it should set you up for a wash-free year.
Via Esquire.