Overview
If you've been looking to keep your wardrobe choices as ethical as possible, then shopping local just got a little easier. Long-running fashion not-for-profit Ethical Clothing Australia (ECA) has launched a new online map that pinpoints all the Aussie stores featuring ECA-accredited brands on their racks.
The new digital tool currently maps out over 300 accredited ethical retail destinations, allowing shoppers to easily hunt down ethically conscious fashion with just a few clicks on their smartphone or other device.
In order to nab that all-important ECA accreditation, a business must be able to show that all workers involved in its manufacturing operations are being paid properly, working in safe conditions and receiving all the necessary legal entitlements. ECA conducts these audits looking deep into the whole manufacturing process, from design to dispatch.
Clothing the Gap
Some of the ethical businesses to have earned themselves a spot on the map include 53-year-old brand Cue, popular jeans label Nobody Denim and high-end designer favourite Manning Cartel. And Victoria especially looks to be flying the flag for conscious fashion, with 120 store mapped in that state alone, including The Social Studio, Vege Threads, Remuse Designs and the newly opened Clothing the Gap store.
The new map comes as more and more Aussies are choosing to hunt down ethical producers when they shop. A recent ECA survey showed that a huge 70 percent of local textile, clothing, and footwear manufacturers reported their customers were asking more questions about the labour rights of their workers than ever before.
On its website, the ECA also has a comprehensive directory listing all of its ethically accredited fashion businesses.
To check out the ECA Digital Shopping Map, jump over to the website.
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