Overview
There are lots of ways you can throw your support behind native wildlife conservation, but there's no doubt which one is the tastiest. That would be the new Koala Choc Caramel ice cream the team at Paddle Pop has created in collaboration with wildlife rescue organisation WIRES.
Hitting shelves today, Monday, September 7, the koala-shaped frozen treat marks the start of an ongoing partnership between the two groups, which aims to help raise awareness for koala conservation projects across the country. The themed ice cream features a blend of chocolate and caramel, made with all-Aussie dairy products. It's debuting at convenience and petrol stores from this week, scheduled to hit Coles and IGA stores later this month.
If you're in NSW, you can pick one up from Sydney Zoo, which, throughout September and October, is also donating ten percent of all Koala Paddle Pop sales to WIRES.
It's fitting timing for both the ice cream launch and the announcement of the new joint venture, as Australia today celebrates National Threatened Species Day.
Paddle Pop's two-year partnership with WIRES also launches at an important time, with a report released by the NSW government estimating that 5000 koalas — a third of the state's population — were wiped up by last summer's devastating bushfires.
The Streets ice cream brand will help support three of WIRES' key initiatives, including the Water Drinkers Project — which aims to install 800 animal water drinkers in drought- and bushfire-impacted areas — and the Koala Rehabilitation Facilities program, planning new facilities to help a variety of native species. It'll also support the Koala Health Hub at the University of Sydney, backing its research, management and education efforts.
Find the new Koala Choc Caramel Paddle Pop at convenience and petrol stores, as well as at Sydney Zoo, from September 7. It'll hit shelves at your local Coles and IGA stores later this month.