Overview
Global ride sharing service Uber have teamed up with the legends at Gelato Messina for a one day only office ice cream delivery service. This Friday July 24, heroic Uber drivers will be dispatched across Australia with ice cold scoops of fudgy, wafery, milk choc chippy goodness. As if you needed another reason to look forward to Friday.
Here's how it all works:
Step One – Starting at 11am, Uber users can log into the app and enter the promotional code 'IceCreamOz' along with their location.
Step Two – There is no step two. Your tub of ice cream is already on its way.
The #UberIceCream promotion is being run in Sydney, Parramatta, Wollongong, Byron Bay, Canberra, Melbourne, Geelong, Bendigo, Ballarat, Brisbane, Gold Coast, Townsville, Cairns, Hobart, Adelaide, Perth and Bunbury. Existing Uber users will be charged $15 for the transaction, while first time users get their ice cream free of charge. The company has also teased some less conventional delivery methods, including dog sleds and jet skis. This could be very interesting.
Messina have even created a new flavour for the occasion, consisting of hazelnut gelato with white chocolate, hazelnut fudge, chocolate chips and cream filled wafers (unfortunately there's no backup option for people with egg or nut allergies.)
Uber have actually offered ice cream delivery before, along with a number of other novelty promotions such as gourmet lunches and kittens (the kittens were not for eating, thankfully.) And while their legal status in Australia is still a little murky, as long as they keep pulling clever stunts like this – not to mention just being better than regular cabs in pretty much every way – we get the feeling that they won't be going anywhere.
