Overview
Australia's cost-of-living crisis continues to escalate, expanding into different areas of life and affecting needs and habits across the country and all walks of life. The latest victim is an Aussie tradition, as revealed by findings in The Great Aussie Debate, the pub shout has fallen on hard times as drink costs keep climbing.
There might have been a time when shouting a round at the pub was done without question. But survey respondents are mixed on whether or not they would, or could, still commit. Of the 53,000 Australians who took part in this year's survey, only 22 percent said they shout without question. The majority response, at 44 percent, says yes, but only with close friends and loved ones.
Then a notable 33.6 percent admitted they won't shout anymore, citing costs as the main issue. Of that group, most respondents fit into the Baby Boomer age bracket, with 44 percent of respondents aged 70 and older refusing the shout. Millennials were on the other end of the spectrum, 70 percent of whom replied yes to either shouting outright or with loved ones.
Dominic Xavier
The prices listed on pub menus reflect strained supply chains in the alcohol industry. According to Yahoo! Finance, 85 percent of Australia's beverage market share is controlled by either Lion (owners of XXXX Gold, Hahn, James Boag and Stone & Wood, to name a few) or Asahi (brands like Victoria Bitter, Carlton Draught, Great Northern and Pure Blonde).
Both companies have stated intent to raise prices by 3.4 percent and 3.8 percent, respectively, citing transport, labour and material costs as the main reasons for the hike. That price increase at the supplier level will affect consumers in different ways, but last month the Australian Hotels Association advised venues to raise schooner prices for VB, XXXX Gold and Carlton Draught by 40 cents.
And as costs continue to climb at the venue level, hospitality groups and owners are forced to increase prices across the board to break even, with everyday costs almost negating the Federal Government's February freeze on tax excise on Draught Beer.
Blute Bar
Despite that, a spokesperson for Lion told Yahoo! Finance, "the brewing and hospitality industries have continued to experience cost inflation over the last couple of years, and market conditions remain difficult."
"Lion is committed to striking the right balance between competitive pricing and recovering some of the costs passed onto us from our suppliers in a stubbornly high inflation environment."