Overview
Australia's toast game just levelled up with a little help from our neighbours across the ditch. If you're a fan of slathering nut butters across slices of heated bread, then you've likely heard of cult-favourite Wellington brand Fix & Fogg — and instead of stuffing your suitcases with their products when you're coming back from a New Zealand holiday, you can now head to Woolworths to pick up ten different types.
Woolies already stocked two Fix & Fogg products: Everything Butter, which combines a bit of everything as the name suggests (aka hemp, chia, sesame, sunflower, flaxseeds, pumpkin seeds, peanuts and almonds), plus granola butter (which is made with toasted South Island oats, cashew nuts, coconut, sunflower seeds, chia seeds and peanuts). Joining them are multiple types and sizes of peanut butter, plus a range of other creative flavours. Peanut butter and jelly in a jar, anyone?
If you're all about the OG peanut butter by itself, you can go smooth or crunchy in either 375-gram and 750-gram jars. Or, there's the chilli and paprika-spiced Smoke and Fire peanut butter in 275-gram containers, as well as choc berry and almond-heavy versions of the Everything Butter.
In Australia, you'll now find the ten Fix & Fogg varieties at all 990 Woolies locations nationwide from today, Monday, August 15.
For folks new to Fix & Fogg, it makes the type of nut butters that you'll easily want to eat by the spoonful, sans toast — which is one of the reasons that the company has evolved from selling its wares at Wellington markets to picking up a huge homegrown and now international following.
Fix & Fogg's expanded presence at Woolies comes after the brand hit the US in a big way in 2021, getting stocked at 3500 Whole Foods stores around the country.
Find ten of Fix & Fogg's nut butters on Woolworths shelves from Monday, August 15.