Overview
Semi-anonymous street artist JR has won the 2011 TED Award (we highly suggest listening to him speak here), and is appealing to you, the public, to help him turn the world inside out using street art as a medium for social and political change. Appreciating that the world is sometimes an ugly, always volatile place, JR believes in the power of the public — 'the curators', who walk past his iconic images on a daily basis — as a vehicle for worldwide upheaval. For JR, "that is where we realise the power of paper and glue."
JR's mission is simple, and it's based on his existing body of work — "we didn't push the limit, we just showed that it was further than anyone thought." Now, JR is asking you to explore the boundaries of limit in order to imprint your better world upon the flawed one we already have.
While the artist doesn't believe that art can change the world in a tangible sense, he holds firmly to the philosophy that art can be harnessed to change perceptions. The Inside-Out project urges you to "stand up for what you care about, by participating in a global art project... Because when we act together, the whole thing is more than the sum of its parts."
Inside-Out asks participants to have their photo taken in this travelling booth (rumoured to hit New York next), or upload their picture to the projects website. JR's team will then mail you a giant poster that you'll paste up within your community. Both the romanticism and the practicality of the Inside-Out project is inspiring, with a certain poignancy bred from the physical joining together of people from across the world for a common cause.
