Overview
LEGO, which is formed from the Danish word leg godt, meaning play-well, has been well utilised by Grey advertising agency to showcase the effectiveness of it's clients range of extra fine pens.
Claiming that the pens can even write on rice, the agency highlighted the capabilities of Pilot G-Tec pens by tattooing a series of LEGO men. The tough stickers certainly add to the toughness of the hard working LEGO men, while also making you appreciate the subtly of the artwork.
Very effective campaign utilising on one of the world's most famous toys.
