NZ Pie Truck Hits The Big Apple

The humble NZ pie is taking on The Big Apple

Fritha Hookway
Published on March 11, 2013

I wasn't too sure how I felt about the email I got recently from our Food Editor. "Subject: Pies - coz you love them". I mean, sure, I did travel Auckland wide on an almighty pie tasting mission last year. And perhaps I have been known to make the late night BP-pie-oven-detour on the odd occasion. But do I really want to be the first person that comes to mind when someone thinks about pies? I'm not sure. Seems I may've already lost that battle.

Either way, when you mix a good pie with a flutter of Kiwi pride, regardless of your view on the pastry treat, you're onto a winner. And that's exactly what we've got here. Nearly ten years ago, NZ entrepreneur Gareth Hughes set up Dub Pies in a cafe in Brooklyn. The idea was simple, a savoury pie and flat white; a builder's brekkie, in other words. And (pun alert) the locals ate it up.

Hughes is now looking to expand and has decided a food truck is the way to get more Yanks on the pie buzz. However, after facing the ordeal of New York City's strict permit conditions that apply to food vendors, he's short on cash to get the idea off the ground. $16,870 short to be exact. But after listing on Kickstarter he has already had 245 backers. On ya, mate.

If you're interested in helping make the humble NZ pie part of a staple NYC diet (let's not actually think about this one too much), then you can pledge your support here. Either way you look at it, Kiwis doing cool stuff overseas is rad. Ka Pie! (Sorry, it's like a disease).

Published on March 11, 2013 by Fritha Hookway
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