Telekinesis Tears a Cafe Apart in Hilarious Viral Ad

A terrifying advertisement for the Kimberly Peirce remake of Carrie has gone viral, garnering nearly 10 million views since Monday. The ad shows a young girl in a coffee shop telekinetically tearing the joint apart and scaring the living daylights out of customers.

The video comes courtesy of Thinkmodo, an agency that has specialised in viral marketing and prankvertising. This developing form of marketing involves "upping the ante in almost every imaginable way", and this Candid Camera-esque advertisement does exactly that.

Actors and stunt people fill a small, faux cafe rigged with all manner of pulleys, gears and ropes. Regular folk then wander in off the street for a coffee or sesame bagel and become unsuspecting extras in a horror film of their own.

Like all good viral ads, the actual advertisement is hidden until the very end, and, like all good internet videos, there's a shameful dose of cathartic glee to be had. The Carrie film, starring Chloe Grace Moretz and Julianne Moore, is due in Australian cinemas on November 28.