Overview
Beck’s has taken their Music Inspires Art campaign up a notch, creating the world’s first playable beer bottle. A Beck’s bottle has been created in the form of record to be played on a piece of technology similar to Thomas Edison’s phonograph.
This analogue record-playing device reads the grooves carved into the surface of the Beck’s beer bottle. How appropriate that Thomas Edison invented the phonograph in the 1870s, at the same time as Heinrich Beck was brewing his first batch of beer on the other side of the Atlantic. The Beck’s Edison Bottle had its first public appearance at Auckland’s Semi-Permanent, inscribed with the Ghost Wave track ‘Here She Comes’.
