Overview
V Energy drink has always done things a little different, and it is interesting to see the next upcoming project involving young yet established Music Producer Joel Little from Goodnight Nurse and Kids of 88 fame.
What looks like a online webisode, they have released the below videos that are going to track the journey of Joel Little and his team of hotshot tech developers, as they attempt to crack the technology behind the Xbox Kinect and music software Ableton, in order to make motion into music. This will make for some interesting online viewing, as they will be taking the viewers on the journey, and as far as we know, they have not cracked it yet so they could be set up for a fail.
The Xbox Kinect not only holds the Guinness Book of Records for fastest selling consumer electronics device (8 million units in 60 days), but the technology behind the product is now been applied in medicine, with doctors able to operate in theatre using the technology. Think Minority Report. All we can say is good luck Joel.
Anyway, we are going to watch this with interest, or you can follow the story from the brand new V Energy website or below.
1. Introducing the V Motion Project
Joel introduces the concept and what they are trying to achieve. He looks a little apprehensive and begins the process of recruiting some pros into help achieve the goal of creating music from motion.
2. The V Motion Artist
Because Joel can't dance and is a little on the 'unco' side, he recruits the skills of a talented dancer called Josh.
3. The Technology
The team break downs the technology involved and introduce tech genius Paul Sanderson.
4. The Sound Test
Starts off with a bit of fun using the V Paint gun. They then get into the process they are going through into loading the sounds required to achieve their goal.
5. The Music's In Motion
The sounds are in the machine. Noise control start taking note.
6. Visuals and Projections
The team bring in the motion graphics experts to bring the projections to life.
7. The Live Hit
The music is now in motion with the track premiered on George FM and the technology taken to the streets. Download the track here.
8. The Recap
A recap of the entire experience.