When I was younger, I always wanted a lava lamp, but my father, the electronic technician (and Freak, but logic always won over his Freaky side by the time I came along) told me they weren't energy efficient. Perhaps he was just worried that I was playing into the "American newspaper representation of Freaks" (the word 'hippy' was not allowed in our home), or perhaps he didn't want me to strain my eyes by one of those things. Or, maybe, he was just concerned that they weren't very energy efficient. Either way, I had to pay for it myself, so that meant I never had one. Well played, Parents. Relevance? The latest lava lamp-like advertising campaign by creative communications agency Dentsu London in collaboration with biochemist/photographer Linden Gledhill for Canon Pixma Colour is so beautiful and inspiring that it completely makes up for never having my very own. Called Paint Sound Sculptures, the images were created using sound frequencies to organically create paint formations - sculptures - captured in extreme detail, that not only look absolutely beautiful and represent the colour abilities of Canon Pixma, but also bring into question how we define the concepts of art, advertising, and sculpture. These 'sculptures' are ephemeral, fleeting, and now only exist in the form of pictures, video art (or, for the cynics, an ad) and the viewers' memories. Can they still be called a sculpture if they don't last? If not, what should we call them? Battle it out in the comments. https://youtube.com/watch?v=QR5CYRsYc9U [Via Flavorwire]