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DESIGN & STYLE

Adidas Will Donate $1 for Every Kilometre You Run to an Ocean Protection Charity

The label is aiming to donate one million USD to the Parley for the Oceans charity.
By Samantha Teague and Libby Curran
June 27, 2018
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Adidas Will Donate $1 for Every Kilometre You Run to an Ocean Protection Charity

The label is aiming to donate one million USD to the Parley for the Oceans charity.
By Samantha Teague and Libby Curran
June 27, 2018
  shares

International sportswear label Adidas continues its efforts to save the world's oceans, announcing it will contribute one million USD to the Parley Ocean School Program. The catch? It will donate $1 for every kilometre run, so grab your joggers and pound the pavement for a good cause.

Runners can clock their kilometres by joining the Run for the Oceans group within the app Runtastic, which is free to download on iPhone and android. There are also a slew of Adidas and Parley running events happening across Sydney, Auckland, New York, Paris, Berlin, London, Barcelona, Milan and Shanghai, which you can also partake in.

The initiative is running globally from June 8 to July 8, 2018, and is capped at one million USD.

Parley Ocean School Program is a branch of environmental charity Parley for the Oceans that educates and empowers the next generation about the importance of the ocean, the dangers of plastic waste and what we can do to protect the ocean and its marine live.

This is Adidas' latest campaign to help save the ocean, after it, together with Parley for the Oceans, released a line of kicks earlier this year made from recycled plastic pulled from the beach. The planet-friendly range features two slick new shoe designs — the UltraBOOST and UltraBOOST X — in variations for both guys and girls.

This new line follows the success of Adidas' previous Parley collaborations, which sold over one million products in 2017 alone. This year, the two companies have their sights set on cracking the five million mark, which you have to agree is no small drop in the ocean.

Adidas has also committed to phasing out the use of newly-manufactured plastic in its products, and to supporting Parley in a range of research and development, innovation and education initiatives.

Adidas' Run for the Oceans initiative runs from June 8 to July 8, 2018. To find out more info and to signup head to adidas.com/parley.

Published on June 27, 2018 by Samantha Teague

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