Overview
Converse, one of Facebook's most popular brand pages with over 40,000,000 passionate fans, is currently in the process of recruiting fans to help them design the ultimate social shopping experience. Eventually, Converse will offer it's fans the opportunity to design their own pair of Converses, and then enabling them to sell these shoes to their friends via their own storefront.
Essentially, this turns their fans into their own sales team, while also providing engaging use of its strong social position and brand strength. Looking forward to the release of this initiative in the near future.
