Nightlife just got brighter with Heineken's new glow-in-the-dark beer bottle. Combining the coolness of a can with the curves of a bottle, this stream-lined aluminium packaging lights up under a black light to reveal a shooting star design.
It's all part of the company's packaging refreshment, which takes inspiration from the night-club scene and aims to heighten the beer drinking experience. Mark Van Iterson, Manager Global Heineken Design & Concept said "We have a history of progressive design that has had lasting influence and changed the way people enjoy beer – from being the first to introduce green beer bottles to bringing draught beer to the home through DraughtKeg. Design is at the core of the Heineken brand."
Heineken has also launched an initiative, Open Design Explorations, to source other branding and experiential ideas around the theme 'light up the night' from young designers around the globe.
[Via Cool Hunting]