Kickstarter Project Aims to Build a Pool in New York’s East River

Thirty years' worth of PCBs, as well as heavy metals, sewage and urban runoff, have made the Hudson River a hazard for would-be swimmers for nearly a century. Clean-ups, initiated in the 1960s by Pete Seeger's Hudson River Sloop Clearwater organisation, and enforced since the 1980s by the US Environmental Protection Agency, have improved conditions significantly.

Now, a new Kickstarter project, titled + POOL, promises to create a swimming basin in the Hudson's brother, the East River, right on the liquid doorstep of New York City. Fitted with an enormous layered filtration system, the pool will purify as much as half a million gallons of water daily. Consequently, New Yorkers will be able to swim in that part of the river, enjoying a level of cleanliness similar to 19th-century standards. Plus, of course, they’ll have the benefit of a 21st-century view. According to the project's creators, "+ POOL started with a simple goal: instead of trying to clean the entire river, what if you started by just cleaning a small piece of it? And what if you could change how New Yorkers see their rivers, just by giving them a chance to swim in it?"

With 17 days of campaigning left to go, + POOL has raised US$120,360 of its initial US$250,000 goal, which will enable the construction of a 35' x 35' ‘Float Lab’ in August 2013. The final project is set to be completed in summer 2016, just before the Olympic Games.

Donors receive rewards in the form of pool tiles and, so far, 1,328 people have pledged support. For US$25, you’ll see your name alongside seven others on a 'group tile'. For US$2500, you’ll earn yourself a 'graphic tile', featuring your logo, signature or any single-colour image of your choice, as well as 20 tickets to 'First Dips'. This means that you and 19 friends will be among the first individuals to jump into the pool, in the week leading up to its public opening.