Overview
However many pieces of Lego exist in the world, they're generally associated with younger fans, although everything from adults-only Lego nights to bars built out of connecting bricks have been testing that idea recently. Now, the Danish brand itself is not only embracing its adult Lego aficionados, but has created a set specifically designed to reduce stress. Think of the company's new Lego Forma line as its version of adult colouring books.
Crowdfunded via Indiegogo but definitely a legitimate Lego endeavour, Forma is all about encouraging adults to get creative. The fish-themed set consists of a base koi model, which customers build from 294 pieces, including a gear system that lets the finished model move in a life-like way. While each set comes with a basic snap-on koi skin, Lego fans can also add one of three others: a shark skin, a colourful 'splash' koi skin and a black-and-white 'ink' koi skin. The foil skins are also customisable (so you can break out your colouring pencils and markers if you like), and the whole thing takes a couple hours to put together.
At the moment, Lego Forma is in the pilot stage, which is one of the reasons that Lego has opted to release its first model via Indiegogo — and in the US and UK only. The limited short-run batch "is primarily designed to learn whether there is an appetite and market for the product, more so than driving revenue", explains the company. After feedback on the first run, a more global approach to releasing sets like Lego Forma is planned.
Lego Forma follows in the footsteps of Lego's new sustainable, plant-based pieces, with the brand clearly keeping an eye on environmental concerns — and on the fact that everyone plays with Lego as a kid, and still retains a soft spot for its hard brick pieces as an adult.
Fingers crossed that Lego Forma expands its range and makes its way Down Under in the future.
For more information, visit the Lego Forma Indiegogo site.
Images: Lego.