Overview
As part of the 25th anniversary of "Just Do It", which was born in 1988 by advertising executive Dan Wieden, of Wieden+Kennedy, Nike have come out with their latest campaign "Possibilities".
In just over a week, the video has already amassed over 4 million views, not surprisingly featuring global sporting icons such as NBA MVP LeBron James; world number one tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward, mixed with voice over of Bradley Cooper daring regular punters to stretch their imagination of what is possible, and just doing it.
Featuring a soundtrack care of the The Kills 'Future Starts Slow', the digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. A simple hashtag #justdoit puts you into the 18 million strong Nike+ digital ecosystem where you set the possibility bar for others.
Watch the video below, and also see how far Nike have come with a video from their 1988 campaign.
