News Design & Style

Nike Launches Air Max Glow Collection, Night Joggers Rejoice

By day you are an ordinary Jerry Seinfeld in smart white sneakers. By night? You're high tech, high octane and highly visible.

Shirin Borthwick
October 23, 2013

Overview

Nike has launched something exciting and new that could make your night jogs a whole lot safer and more fancy: the Air Max Glow Collection. Like something straight out of Teenage Mutant Ninja Turtles 2: The Secret of the Ooze, the Air Max Glow kicks run on green radioactive glamour. By day you are an ordinary Jerry Seinfeld in smart white sneakers. By night? You're high tech, high octane and highly visible.

Building on the design of the Nike Air Max 1, Air Max 90, Air Max 95 and Air Max Thea, the Glow Collection's luminous accents are created by under-mesh glow-in-the-dark prints, changing the shoe's vibe completely as soon as the sun goes down. Men get electric lime while ladies get an attractive mint set of accents.

The obvious roadkill avoidance measures offered by this shoe are bolstered by the mate attraction benefits, as you seductively dangle a glimmering foot in the direction of your love interest. Like a school of that rarest jewel of the sea, the phosphorescent jellyfish, or a herd of shimmering unicorns, we can now maraud along the highways and byways of the night in our state-of-the-art Nikes.

The Nike Air Max Glow Collection featuring the Air Max 90 ($220) and the Air Max Thea ($160) are now available at selected Nike stores across New Zealand. Call 0508 47 84 78 for exact locations + check out the photos from the Sneaker Freaker x Air Max evening held at Nike Britomart.

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