Pantone Has Announced Its 2017 Colour of the Year

Maybe this will help us deal with 2016.
Lauren Vadnjal
Published on December 09, 2016

December is a time for reflection. A time to look back on the year that was, read round-ups to check up on what you've missed and put together best-of lists (indeed, we've just launched our own). Earlier this week Time Magazine announced Donald Trump as their Person of the Year, which, if you needed reminding, is pretty indicative of how this insane year has played out. How to deal with it all? With green, apparently.

Greenery (PANTONE 15-0343) has just been named as Pantone's 2017 Colour of the Year. The inoffensive neutral shade was chosen by Pantone's colour experts not only because it's a "fresh and zesty yellow-green shade" but because of the role it plays in our modern society as a connection to nature and vitality. Referencing the year that was, Pantone executive director Leatrice Eisemen says that Greenery provides "us with the reassurance we yearn for amid a tumultuous social and political symbolises the reconnection we seek with nature, one another and a larger purpose."

It's also symbolic of new beginnings — but perhaps that's being a bit too optimistic. At least Pantone was able to settle on just one colour this time. Last year, for the first time, it chose two colours to receive the title: Rose Quartz and Serenity.

Published on December 09, 2016 by Lauren Vadnjal
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