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By Jasmine Crittenden
October 07, 2014
By Jasmine Crittenden
October 07, 2014

In an ideal world, every single item necessary to living out of a carry bag would be slimline. So far, mobile devices have it well sorted. But between keys, water bottles and sundry accessories, it's way too easy for everything else to turn into the kind of mad jumble that'd give Detective Scott Turner a heart attack (yep, look 'im up).

Instead of moaning about it, an Aussie-US collaboration has decided to take action — on at least one front. They’ve redesigned the water bottle and come up with a slimline, reusable version: the memobottle. Inspired by paper, it’s a rectangular vessel that slides into your carry bag, right next to your laptop or tablet, with such efficiency and style that you hardly notice it’s there.

The memobottle team is hoping to revolutionise personal convenience while giving environmental protection a leg-up. Last year alone, more than 50 billion single-use bottles were sold across the planet. In the US, 1,500 or so of them are used and thrown out every second. One of the reasons for this insane waste, according to memobottle’s Kickstarter campaign, is that regular bottles are such a hassle to carry around.

But this new invention changes all that. It's made of BPA-free Tritan, which is resilient, durable and dishwasher-friendly. Three sizes – A5, A4 and Letter – are available, allowing you to choose one to fit your bag (and hydration needs). Plus, whether it’s lying flat or standing up, the memobottle is leak-proof.

So far, the innovation definitely seems to be hitting the right spot. With five days to go, the Kickstarter campaign has seen more than 5,500 supporters pledge over $232,000 — that’s fifteen times the initial target goal.

Via Fast Company.

Published on October 07, 2014 by Jasmine Crittenden


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