Overview
The Great Sphinx in Egypt faces the Pizza Hut logo. The Queen's holiday house, Windsor Castle, is directly opposite a McDonalds billboard. And KFC, amongst others, have beamed their logo on to the moon.
We undoubtedly live in an advertiser's world and if you are an average person living in the city you have probably encountered 5,000 or more advertising messages in the last 24 hours.
So where did these these omnipresent eyesores and icons of American cultural imperialism come from, and how much did they cost? While today the design and redesign of logos is often massive business, with the much-derided London Olympics logo setting the organisers back a whopping 400,000 GBP, many of the most recognisable brands in the world cost nothing or next to nothing to create. It is hard to believe, but the Coca-Cola logo, perhaps the most recognisable brand in the world, was made by the company's first bookkeeper in the late 1800s for the very generous price of $0.
In this nifty little infographic we can compare and contrast the price tags of some of the world's most iconic logos. Take a look at Trendland if you want to find out more about the stories behind the cost and design of these logos.
