Overview
Moosejaw, an online shop that sells outdoor recreational apparel, has created the X-Ray Catalog App, available at their website. Once the app is downloaded, the user holds their smartphone over photos of models sporting ski parkas and other fairly unsexy items, only to see the app 'strip' them through the use of augmented reality technology, revealing what they are wearing underneath their clothes.
It's true that a lot more people (probably men) are suddenly going to be a lot more interested in this catalogue. If you wanted to look at soft porn in a public place or avoid embarrassment when your mum finds your stash under the bed - she'll just think you really love camping - this technology might just hold the answer. Or maybe it's about giving people the chance to feel as if they have superhero skills. Either way, if you see people reading the catalogue on the train with a little too much interest, you can either tsk them or give them a knowing wink, depending on whether you think this is creepy or brilliant.