Beyond Coal Kicks Ash

An environmental organisation partners with an underwear brand to create Beyond Coal, a company that sells underwear to raise money to spread awareness of the dangers of coal.

Katie Calvin
April 20, 2011

Environmentalists from the Sierra Club teamed up with Pact underwear brand to form a bare-skinned project to lessen the use of coal, especially on university campuses where green-minded students are trying to be friendly to the environment. Beyond Coal is the resulting collaboration that sells a collection of comfy underwear with the goal of educating the public about the negative effects of coal on the environment, with hopes of changing the habits institutions that overuse the harmful substance.

The ash released into the environment from coal is one of the leading causes of acid rain, smog, global warming and air toxins. 10% of the proceeds from the purchase of Beyond Coal undies goes to protests and petitions to convince universities to reduce their ever-increasing carbon footprint by minimising the supply of coal to power campuses.

This generation of students is more conscious of the human impact on the environment, and the project simply points out that it is quite hypocritical for schools to be using so much coal power for students who are constantly searching for green alternatives. Help Beyond Coal prevent the dangerous effects of coal emissions by rocking a pair of pollution-fighting panties, starting at $20 for both men and women.

Published on April 20, 2011 by Katie Calvin
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