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ARTS & ENTERTAINMENT

District8 Lets You Go Online Shopping in Your Ultimate Fashion Neighbourhood

The solution to finding (and remembering) the world's gorgeous little fashion boutiques.

By Madeline Milani
November 15, 2013
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By Madeline Milani
November 15, 2013
  shares

Where in the world do you want to go shopping today? If you were asked that question a few years ago you probably would have scoffed. Now we do more and more of our shopping online, yet finding (and remembering) that little boutique that matches your personal taste from the other side of the world still isn't so easy.

That's where District8 comes in. The site, which went live last week, is a compilation of boutiques from the best shopping districts in Sydney, London and New York City (Hong Kong and Paris coming soon). Want to see what the Upper East Side has to offer? No problem, you can browse through 30 different boutiques in the neighbourhood without getting out of bed.

District8's fashion editor, Sara Kaplan, described the experience to Vogue as "that feeling you get when you spot a store while walking down a side street in Notting Hill, say, along with the ease of shopping online at one of the big e-boutiques". Clearly, this is no Amazon or eBay, as District8 is taking online shopping to the next, less mass-consumer level.

District 8 creates a unique, online-meets-offline shopping experience. The easily navigable platform is a clever cross between Pinterest and Tumblr, which makes it totally tailor-able to the shopper. The motto? "The world has a new shopping district: yours."

In a nutshell, District8 lets you digitally browse different locations, select your favourite shops, and add them to 'your district'. Conveniently for oft-frustrated Australians, you can limit your browsing to just shops that ship to your location. The site, which has scouted and sorted through hundreds of shops, includes detailed descriptions of every district and boutique so you know what you're getting into. Like the boho look? Go to Bondi. Want Trendy? Try Soho.

By 'following' all your faves in a newsfeed-type setting, you can stay up-to-date on their latest news, collections and sales in one place. You can even safely unsubscribe from all those pesky mailing lists that clutter your inbox. The site also functions like a blog with tags and labels, so you can filter your search for shops based on categories like price, attire type and style. Sounds like it's time to build your dream district, whip out the plastic and get down to business.

Published on November 15, 2013 by Madeline Milani

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