Lions and Tigers and Bears Distress Your Denim for Zoo Jeans

For fans of distressed denim, the more unique the method of wearing them down the better. But these guys have taken things next level. A denim company in Japan has decided to outsource their distressing work to lions, tigers and bears for their latest collection. Before you get on a soapbox about any sort of animal exploitation, it’s only for a limited run of four pairs of jeans and it's all in the name of charity. Oh my!

Zoo Jeans is an initiative by the Mineko Club of zoo volunteers who have partnered with Japan's Kamine Zoo in Hitachi City. The jeans will be auctioned off online and you'd better get in quick as the bidding started on Monday. Funds raised from the jeans will go towards the World Wildlife Fund and to the revitalisation of the Kamine Zoo.

The favourite playthings of the bears, tigers and lions — rubber balls and tyres – were covered with sheets of denim and left in their enclosures for them to gnaw at, tear and generally muck around with. When the animal crew decided they’d had enough, the toys were retrieved and the denim — or what is left of it was removed. The denim was not altered further, except to be cut and sewn into jeans.

At the time of writing this the current bid for the T1 Jeans (designed by tigers) stands at ¥121,000, which is roughly $AUD1,267. The two pairs of Lion Jeans, one women’s and one men’s, are currently sitting at ¥50,000. If fashion for you hinges around being the central topic of conversation, you’d be a hard one to beat in these threads.

Via GQ and Zoo Jeans.