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titch co. and Concrete Playground Collaboration

titch co. & Concrete Playground have teamed up to release a branding collaboration to celebrate the launch of Concrete Playground in New Zealand.

Kyle Bell
December 05, 2011

Overview

titch co. & Concrete Playground have teamed up to release a branding collaboration to celebrate the respective launch of each other's brands in New Zealand.

titch co. recently launched its clothing range in both Auckland and Sydney, and has been well received, gaining contracts with a growing number of retailers nationwide.

The branding idea for the collaboration comes from Concrete Playground's ethos of being an online culture guide, consisting of work from a collective of writers and social secretaries who have a constant ear to the under and above (but never middle) ground of the creative world. titch co. designed the concept, with aspects of culture, music, arts, fashion & general cool stuff in Auckland city in mind. All of which is represented on the tee.

The two branded tees are available in mens and women's, and is exclusively available on Concrete Playground's Facebook page.

Utilising Payvment, a social e-commerce solution enabling your own store on Facebook, there is a very limited amount of stock available and would make a cool Christmas present for friends and family.

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