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DESIGN & STYLE

Japan's Weird and Wonderful KitKat Flavours Will Soon Come Wrapped in Origami Paper

It's part of Nestlé's commitment to ensure that 100-percent of its packaging is recyclable or re-usable by 2025.
By Sarah Ward
September 15, 2019
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Japan's Weird and Wonderful KitKat Flavours Will Soon Come Wrapped in Origami Paper

It's part of Nestlé's commitment to ensure that 100-percent of its packaging is recyclable or re-usable by 2025.
By Sarah Ward
September 15, 2019
  shares

No trip to Japan is complete without introducing your tastebuds to the country's creative array of KitKats, which span everything from pumpkin, wasabi and sake to cough drop-flavoured versions. If you're making the visit from the end of September 2019 onwards, your chocolate-eating quest will now double as a change to enjoy a spot of origami, too — and will be much more environmentally friendly as well.

Nestlé Japan has announced that it's changing the packaging on local KitKat products, swapping from plastic to paper wrappers. At first, it'll make the change with the outer packaging on share packs, with five flavours (including regular, matcha and dark matcha) affected. By September 2020, the company plans to do the same for all of its large bags, before replacing all individual wrappers in 2021.

With the switch to paper, Nestlé Japan is also making the obvious connection, including origami instructions on the new packaging. Now, when you've finished with your sweet treat, you can fashion the wrapper into a crane — and again a colourful keepsake.

The move comes as part of Nestlé's worldwide efforts to ensure that 100-percent of its packaging is recyclable or re-usable by 2025, a plan that it announced last year. While KitKats are sold in more than 80 countries worldwide, just when the packaging might change elsewhere — and if it'll entice chocolate fiends to turn their used wrappers into origami — is yet to be revealed.

Images: Nestlé Japan.

Published on September 15, 2019 by Sarah Ward

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