New Instagram Camera Takes Polaroid Full Circle
It's ridiculous, pretty and we want one.
In the latest of its comeback moves, Polaroid has jumped on the Instagram bandwagon with a brand new camera, Socialmatic. Not only does it print photos on the spot (let's face it, the only reason anyone buys Polaroid cameras any more), it also lets you upload them to your social media accounts instantly. Seems like Polaroid wants to remind us all where those square-shaped, Nashville-filtered snaps came from.
Available for pre-order at US$299 and expected to hit shelves in January 2015, the Socialmatic runs only with Android. It uses Wi-Fi to connect to the Internet, and Bluetooth to connect to your smartphone. Shots can be sent to Instagram, Facebook, Twitter, Pinterest and any other network with an Android App available on Google Play.
At the same time, Polaroid's instant-print tech has received an upgrade. Gone are the days of shaking your photos until the black layer disappears. And, if you request it, every photo comes with its own QR barcode, so you can keep up with its movements in cyberspace. Shots are printed at dimensions of 5 x 7.5 centimetres.
What’s more, the Socialmatic comes equipped with two cameras in one. The regular camera measures 14-megapixels, and there’s another on the back, which provides 2-megapixels of resolution and is designed specifically for taking selfies. Seems Polaroid really want to get in the game with this one.
Before this, Polaroid’s most recent attempt at modernising happened with the release of the Polaroid Cube. It’s a teeny-tiny, HD, cube-shaped video camera that competes with the GoPro, selling at just US$99.
Via Racked.
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