Order Food on Your Smartphone Using QR Codes

Paperlinks, a savvy Los Angeles-based QR code company, are allowing customers to explore what's on offer at a restaurant via their smartphone.

The operation was launched earlier this month and has been put to trial in several restaurants. Once the code has been scanned, customers can browse the menu of the restaurant and order food on their phone. When they check out, Paperlinks then contacts the restaurant via e-mail to relay the order to the kitchen.

This smooth operation not only adds convenience for customers, but also gives businesses a little novelty and an exciting new means of interacting with customers. Furthermore, Paperlinks allow you to create QR codes with customised colours and designs. If you happen to own a vegetarian restaurant, you might want to present a lush green QR code at the front of your business.

Paperlinks have already worked with high-profile clients including Nestle and GNC. With a plethora of food-based iPhone apps now available for purchase, and with companies like Beat The Q popping up locally, it will be interesting to see the impact that this will have on businesses in Australia and New Zealand.

[via PSFK]