Sydneysiders Beat the Queue with Coffee Ordering App

A new Sydney-based startup lets you order and pay for your coffee and breakfast before you even arrive at the cafe door.

Christopher Kevin Au
February 09, 2012

Ever wanted an extra few minutes in bed on Monday morning? A new Sydney-based startup is offering you this opportunity with a new app that lets you customise, order and pay for your coffee and breakfast before you even arrive at the cafe door.

Beat The Q, as the name suggests, allows customers to beat those dreary queues for your morning latte and vegemite toast. After you set up an account, Beat The Q searches for nearby cafes. Select a venue, and then you can order your coffee and food through a simple online menu. Follow the steps to finalise the order, and it will be ready for pick up without any of the awkward standing around in never-ending lines.

With the ability to order while you're still in bed or riding on the bus, this is sure to shave a couple of minutes off your hectic morning schedule. Beat The Q is now being offered by over 30 cafes in Sydney, including Toby's Estate, Sonoma Baking Company, Pablo and Rusty's and Little Marionette cafes.

The company's founder, Adam Theobald, states that the app was "born out of a love for coffee, and dislike of queues", something we are all too familiar with. Furthermore, it was created to address "current trends, including longer work hours and a shift towards a cashless society." Indeed, this is another way that technology is making our lives just a little cushier.

Watch for more of your favourite cafes to be offering this quick and convenient method of ordering. With Beat The Q, it's certain that your coffee is going to taste just that little bit sweeter.

You can grab the app from the iTunes store now.

Published on February 09, 2012 by Christopher Kevin Au
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