Uber Is Testing Its Own Food Delivery Service

Uber's really gunning on the whole transportable goods monopoly, huh. Transport's youngest taxi-threatening empire moved to explore the billion-dollar food delivery market, after the recent Messina delivery hootenanny (which didn't actually work for hundred of new Uber — Newber? — users). But that type of gimmicky PR stunt is going one step further into an actual delivery service: lunch delivered by taxi driver, in under ten minutes.

UberFresh is the idea, with the plan to make Uber drivers into the ultimate vehicular-based slashie: equal parts taxi driver and delivery person. Planning to take you "happy to hungry in under ten minutes", the service is capitalising on that bout of hanger that sets in when your delivery snail takes an age to show up.

But you can't just order any ol' extravagant, slow-cooked short rib for lunch and expect it to show up in ten. UberFresh works on a limited menu, daily specials restricted to sandwiches, salads or soups from local businesses (with a little side cookie thrown in). You'll have to meet the driver on the street to pick up your lunch, but you just skipped a 20-minute lunch line, so hush.

The UberFresh program is currently only available in Santa Monica and on weekdays until September 5. Plans to bring the service to Australia or New Zealand haven't yet been announced, but with the rising rates of Uber users (and the anger at Cabcharge's sneaky extra fees) rising, shouldn't be too long before your lunch is just ten minutes away. Delivery.com and Seamless probably need new pants.

Via Grub Street.