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Honest Wolf Pop-Up

Honest Wolf is setting up shop in Britomart, selling its luxury wool goodies until the last week of November.
By Emma Clark-Dow
November 21, 2023
By Emma Clark-Dow
November 21, 2023

The Christmas holidays are just around the corner, which means it is the perfect time to invest in a good, sturdy carry bag or a stylish-yet-practical tote. Luckily for holidaygoers, premium New Zealand wool brand Honest Wolf has it covered.

Honest Wolf's totes, backpacks and caps are now available to purchase in person in Auckland for the first time, with the brand launching a pop-up in Britomart just in time for the Christmas gifting frenzy. You'll find products that'll fit any type of wardrobe, with dark forest greens, soft leather and deep navy used throughout Honest Wolf's range.

The wool-focused brand was launched by Sophie and Sam Hurley in 2018, from Papanui Estate in rural Taihape, which has been in the couple's family for more than 80 years. The Hurleys wanted to create something that moved away from your typical wool products, so in 2020 they decided to use the 170 tonnes of wool they sheared off their 25,000 sheep each year to create statement accessories.

Not only will you be supporting a Kiwi brand with your Honest Wolf purchase, you'll score a free coffee, plus the knowledge that the money spent on your purchase will be supporting the wool industry.

Honest Wolf can be found at SpaceFor, Britomart and has set up shop until Wednesday, November 29. The pop-up is open from 10–6pm on Monday–Friday, from 10–5pm on Saturdays and 11–4pm on Sundays.

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