Overview
Mark your calendar: if you like free ice cream, as everyone should, then you have a date with a Ben & Jerry's store in April. Each year, the dessert brand chooses one day per year to give everyone a treat without paying a cent. In 2024, that day is Tuesday, April 16.
If there's one thing this chain loves above all else, it's the obvious: ice cream in a huge array of ridiculously named flavours. It's the brand behind Chunky Monkey, Cherry Garcia, Phish Food and The Tonight Dough — and has been responsible for Liz Lemon Greek Frozen Yoghurt, Stephen Colbert's AmeriCone Dream and Schweddy Balls, too. But, to the delight of your sweet treat-loving tastebuds, on Free Cone Day it loves giving away free scoops just as much.
The occasion is exactly what it sounds like: a day where your ice cream is on the house. It ran annually since 1979 until the pandemic, then took a break for obvious reasons — returning in 2023 for the first time since 2019, and now backing it up in 2024.
Here's how it works: if you adore ice cream as much as Ben & Jerry's adores ice cream, then you just need to hit up your local participating store (which is most stores) between 12–8pm. You can choose whichever flavour you like, and you can also line up for a free cone as many times as you like within that eight-hour period.
Free Cone Day is happening in both Australia and New Zealand — worldwide, too, in more than 35 countries — at Ben & Jerry's Scoop Stores. Last year, the brand gave away 970,000 scoops around the world, with 180,000 of those Down Under. This year, it wants to top one million free scoops globally, and also beat its Aussie and Aotearoa figure.
In Sydney, you'll be hitting up Manly, Bondi Beach and Parramatta, for starters. Melburnians have St Kilda, Flinders Lane and Burwood East stores to choose from, while Brisbanites can head to South Brisbane.
In Western Australia, Fremantle, Hillarys and Northbridge Scoop Shops are taking part. Ben & Jerry's also has stores in some Hoyts cinemas — so you might be able to join in when you're seeing a movie, such as at Hoyts Norwood in South Australia.
Across Australia, these four spots aren't on the list, sadly: Adelaide Oval, Melbourne Zoo, Werribee Zoo and Healesville Zoo.
Over in Aotearoa, options for a free ice cream include Commercial Bay and Ponsonby in Auckland, plus Cuba Street and the airport in Wellington.
Free Cone Day runs from 12–8pm on Tuesday, April 16, 2024 at Ben & Jerry's Australian and New Zealand stores. Head to the brand's website for further details.