Draft Beer Vending Machines Are Now a Thing
The line-skipping device that charges by the gram and knows if you've chugged too much.
Waiting in line at the game for a measly beer has driven many a tormented, forward-shuffling queuer to madness. Sweating brows, heavy tsking and dancing tip toes are the marks of those desperate to balance missing chunks of team victory and avoiding sobriety. But those purveyors of everything fast and novelty, the US, have solved that pesky problem of waiting in line for your frosty beverage.
Concessionaire Delaware North and Anheuser-Busch have created Draftserv, a self-serve beer vending machine because BASEBALL. Although regular beer vending machines have been a Thing for some time now, this one's a draft pourer. The slightly gaudy machines appeared at a Minnesota Twins baseball game on the weekend and caused spontaneous jigs and raised eyebrows across the joint.
You pay by the ounce (per 28 grams) and the machine cuts you off if it knows you've chugged too much. Bonafide genius. Thirsty beer lovers flash their ID and buy a preloaded $10, $20 or $50 card, then head on over to the Draftserv and scan it for frothy goodness via touchscreen.
The machines serve Bud and Bud Light for 38 cents an ounce (about US$4.50), which is almost, almost, almost considered beer but quintessential for sportswatching. Fancy beer drinkers can up it to 40 cents an ounce for Shock Top Lemon Shandy and Goose Island 312 Pale Ale (just under US$5). You can even order half beers. But if you try to pass that 48-ounces-every-15-minutes limit you'll be cut off, because The Machine Knows.
"It's a way to engage with the customer and allows the fan to have greater control of what they're drinking," said Jerry Jacobs Jr., principal of Delaware North. "There's obviously some novelty value to this, but it also allows people to pour what they want. If they want half of a cup, that's all they will pay for."
Whether or not the machines will make it to Australia remains to be seen, we'll just have to chug a few self-serve beer slushies while we're waiting in line.
Via ESPN and Gizmodo.
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